

The demand for animation, VFX and video gaming has expanded with the increase in targeted broadcasting hours by cable and satellite TV, availability of low cost internet access, penetration of mobile devices along with the growing popularity of streaming video.

Given the global economic crunch, producers need to diversify their sources of funding and explore sources such as co-productions, equity financing and other forms of loans. Film based content such as video or mobile games are on the upswing giving rise to new partnerships as well as new business and revenue models. Moreover about 65% of animation content in European TV channels is produced locally.Įuropean animation productions targeted at television have achieved global success, however in the case of movies it is the major American studios which dominate the market. There are over 300 children's channels in the EU as well as specific on-demand services for kids. The trend is in favour of local European animation productions as far as TV animation series is concerner. However the market is dominated by American films who garner about 70% of admissions.
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About 15% of European movie admissions goes into animation and one fifth of admissions to animation films in Europe goes to European productions.

Europe produces about 40 animation films every year. The boom in European animation can be attributed to the world class animation training schools, funding schemes, government tax incentives, Europe-wide as well as global collaborations through co-productions and availability of world class talent. The European animation industry is growing fast and an increasing number of films produced in Europe have attracted global audiences and are distributed worldwide.
